Weruva
Website: www.weruva.com
The Weruva Way - Safety First!
Because Weluvya!
*Weruva - Safe for Pets, Safe for yHumans*
The three New York kitties after whom WERUVA was named:
WEbster, RUdy and VAnessa- with the Empire Ste Building in the background.
Introducing Weruva, a new and luxurious, natural cat and dog food inspired by, and named after our three rescued cats, Webster, Rudi and Vanessa. With our search for "The Best Cat Food Under The Sun" never seeming to end, we gathered the best ingredients from around the world and created it ourselves. We hope your furry friends love Weruva as much as Webster, Rudi and Vanessa do!
Created by Cat Lovers for Cat Lovers, Weruva is a new and luxurious, natural pet food inspired by and named after our three rescued cats, Webster, Rudi and Vanessa. After searching for "the best pet food under the sun," we gathered the best ingredients from around the world and created it ourselves!
We produce our formulas in a human food facility using the same ingredients that are used in products for people. Our base proteins of chicken, beef and fish include only top quality muscle meat, such as white breast meat chicken, whole meat tuna loins, and select cuts of beef, all of which we flake off the bone. We then hand place many of their other ingredients into the cans, such as fresh vegetables and their other value added toppers. This delicate process allows their ingredients to maintain natural and recognizable texture which in turn allows you to see and understand the ingredients that are listed on the can. "What you see is what you get!" No more mystery mush.
Introducing BFF (Best Feline Friend) Cat Food
Weruva has come out with a less expensive but really healthy cat food called BFF - check out the special sale at Pet Food Direct. Pet Food Direct is running a special 20% off sale - add the DOGTALK and CATCHAT discount to that and it's a double-whammy savings you cannot pass up!
Testimonials
Dear Tracie - I continue to listen to you every week and agree that Weruva is the best ever. :) Thanks again for all your concern with my little Emma.
Take Care, Kim
From Tracie: If you think I'm exaggerating about how terrific Weruva is for your kitties, get a load of this letter that came in recently. Now this is what I call a 4-star review! (PDF, 12KB)
Weruva is a Winner!
Weruva is a winner and I picked them first!
Congratulations to David and Stacy for Weruva's huge popular win! (but don't forget, I loved them first!!)
Click the thumbnail images below to see a larger version in a new window.
More Information about Weruva
At Weruva, we produce our pet food in a state of the art human food facility in Thailand, using the precise quality raw materials that are used to produce the human food. We also utilize the same production processes as that of the human side, including a system of quality control that exceeds the standards demanded by international markets. The end result-- our pet food is not only human grade and safe for pets, it is fit and safe for humans just the same.
The process begins with our rigorous quality control standards that include keeping the factory in a condition where it can pass approximately twenty annual inspections performed by international governmental agencies and third party auditors, each under the scrutiny of human consumption standards. Such inspections ensure that we abide by Good Manufacturing Practices (GMP) regulations and Hazard Analysis and Critical Control Points (HACCP) systems, meeting the demands promulgated by the United States, European Union, Australia, the United Kingdom and Japan. Under the strict British Retail Consortium (BRC) Global standard, the factory earned an A-Grade European Food Safety Inspection Service (EFSIS) certificate.
The factory also has certificates of accreditation by the International Organization For Standardization (ISO), HALAL and Orthodox Kosher. Additionally, under similar guidelines, several third party inspectors, including the leading provider of human food safety services, Cook and Thurber, examine the plant regularly throughout the year. And the factory, which is FDA approved and USDA registered, performs an internal audit every two months. The inspections cover everything from top to bottom, including examinations of pest control, food safety and heavy metal and histamine testing procedures. The audits also ensure environmental control, including such detailed assurances that all work stations are cleaned every four hours and that each employee’s hygiene meets the requisite standards.
After ensuring quality control procedures within the factory, the process continues with a thorough examination of our suppliers, which includes outside audits of their facilities as well as an inspection of each arriving container of raw material. The incoming food is tested for pathogens and contaminants, the inspections including an antibiotic, heavy metal and pesticide analysis. Upon passing inspection, the food is then produced according to an internal Specific Quality Control Procedure HACCP system. After production, in order to import the food, we must notify the Thailand Department of Livestock Development (DLD) and meet their exportation requirements.
During this entire process, the factory operates according to a Social Accountability International management system (SAI), SA8000, as per the Ethical Trading Initiative. Designed for independent third party certification, SA8000 is promoted as a voluntary, universal standard for companies interested in auditing and certifying labor practices in their facilities and those of their suppliers and vendors.
Marking the final point of our quality control and safety procedures, our factory features a “cat house,” a place where dozens of rescued cats are fed and examined under veterinary supervision. This ensures the utmost safety for our pets, not to mention, unparalleled palatability.
New York - 646.201.9494
Head Quarters - 800.776.5262
www.weruva.com
info@weruva.com
Hi Tracie -
I caught the tail end of your Cat Chat® show a few weeks ago where you were talking about not feeding your cats fish because of the toxicity in it. We've been on Weruva (after your fabulous recommendation) since May and have tried many of their flavors with immense success (including the fish). When I first was interested in Weruva and doing some research on them, I contacted David Foreman with Weruva to discuss the mercury aspect - his response was this:
"Mercury – All fish in the ocean will have some level of mercury. The general rule of thumb is that the higher the fish is on the food chain, the more mercury it will have. In addition, larger and older fish tend to have higher mercury levels. With that said, there are many species of tuna and many species of mackerel. The tuna we use is skipjack, also known as the light tuna you may find in supermarkets. Canned light tuna makes the FDA's list of fish with lower mercury levels. Our species of mackerel also makes this list"
This set my mind at ease a bit and we added the fish in the mix. After hearing you talk the other week, it brought up my concerns once again. I rotate a different critter every day, and about 3 days a week ends up being some sort of fish. So, my question is, if I pull out the fish and feed them only the chicken and steak Weruva offer, aren't they going to get tired of having only two critters in the rotation? Should I add another brand in there to get some other "meat" animals at the risk of not having the good quality that Weruva has, stick with only the various chicken/meat dishes, or keep the fish in?
Thanks for your help!
Elizabeth & Opie, Yoda, Pierre, and Bucky
Dallas, Texas
Tracie responds:
I am so delighted that your kitty cats found Weruva to their liking! It really is a feast at every meal.
And you have nothing to worry about - rotating food ingredients is the key to a balanced diet so occasional fish (especially the quality that Weruva uses) is a dandy thing.
What you may have heard anti-fish on the show relates to people who have fed their cats exclusively the cheap tuna and mackerel in cans from the supermarket - based on cartoons showing cats loving fish above all else! In fact, they love mice above all else, but that's another story.
You're doing a great job, keep on spoiling your cats with Weruva and they'll love you forever!
Best,
Tracie
P.S. If you do get The Cat Bible for yourself or others, send me your mailing address so I can send you an autographed bookplate to put in the book, inscribed to your cats, along with some nifty surprises.